Over at the Rocky Mountain Institute (RMI), Amory Lovins has taken the bull by the horns and restructured the Institute to forge ahead with tackling the fundamental problem with economic growth - energy production. Taking the Natural Capital concept further into nearly zero consumption of coal and oil by 2050, the RMI has established a vision for reinventing energy, and a re-engagement in changing the market economy so that it works with natural processes rather than destroying them. They've called this vision "Reinventing Fire".
Why push a rock uphill all day, requiring tremendous work and wasted energy, only to have the stone fall back, when it's so easy to flow downhill? This is a concept fundamental to the zen philosophy, and is also expressed in traditional Japanese construction principles. We need to use brains, not brawn.