Thursday, November 3, 2011

Reinventing Fire

"Imagine a world where carbon emissions have long been steadily declining—at a handsome profit, because saving fuel costs less than buying fuel; where global climate has stabilized and repair has begun; and where this planetary near-death experience has finally made antisocial and unacceptable the arrogance that let cleverness imperil the whole human prospect by outrunning wisdom."

--Amory Lovins, Co-founder, Chairman and Chief Scientist; August, 2007

In 2004, when the Rocky Mountain Institute released "Winning the Oil Endgame", Lovins received funding from the Pentagon, the world’s largest oil buyer, to outline a plan for making the United States oil-free through the use of modern technology and smart business strategies. “We’ve had a remarkable consistent vision of the kind of world we are trying to help create. Our current statement of that is a world thriving verdant and secure for all forever,” he said. “And the best way we know to do that is to create abundance by design. That is, turn scarcity by in-intention into abundance by design. By using a different kind of design called integrative design, to achieve very large savings of energy and resources.”

The Rocky Mountain Institute has now come blazing out of its corner with a new vision to move the world off of the fossil fuels that have become so destructive to this planet and the carbon emissions that are creating this climate instability and acidifying the ocean. They've come out with a book that outlines the very effective and immediately doable things that can be done about our situation in a constructive way and that are also a path to profitable businesses. This amplifies existing efforts to deal with the damage inflicted by destabilizing climate change.

So in solidarity and support, I dedicate this post to the Rocky Mountain Institute. Get involved in a sustainable future; it's the only thing that matters now.